Yes, a musician needs a website to represent themselves and their music on the Web. The same goes for music producers.
You don't however want a website which simply acts as a brochure, online store or display case for you and your music.
That would be only a bit better than not having a web site at all.
We're not in the 1990's any more so the Web has come a long way and a
website needs to be and do more than just be a digital brochure.
Yes, social media has become extremely important. You must grow your Soundcloud, Twitter, Instagram or Facebook followings. Most professional producers and artists however also have their own websites which allows them to implement membership programs and build mailing lists. This is vital as your own website and mailing subscribers are more valuable since you own the list and traffic and this makes you less dependent on the whims and fancies of the large social media platforms.
So, to sum up...
Grow your social media following on the platforms that work for you but make sure you direct the attention back to your own website and projects to increase your website traffic and grow your mailing list.
The above are some of the
more important reasons why every musician and producer needs a quality website. In
the next article you'll discover the 20% you need to know about good
music website design.
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