You probably know by now that Music Bloggers play an important role in music promotion on the web.
One influential Blogger can get the word
out to thousands of potential fans with the click of a button.
I find that as a site owner who researches and writes about DIY music promotion I often see the mistakes musicians make when contacting Bloggers.
I received this message to my RenegadeProducer.com contact form yesterday...
First Name: John
Your comment or query...:
FOR IMMEDIATE RELEASE: Underrated Music Artists Get Word-of-Mouth Spotlight As Recommendation Website OutModedMusic.com Celebrates First Anniversary [Link Removed]."
(I altered the info to not embarrass this person.)
My first impulse was to delete the message as I do with messages of this type which I receive at RenegadeProducer.com.
Then I thought I may as well make use of this one to show you how NOT to contact web site owners or Bloggers.
Now, this is obviously a pretty decent traditional press release. So, what's wrong with it? Why do I delete it?
Well, here are my reasons...
out online is about building relationships, not blasting your message
to as many sites as you can. That technique may work with the
traditional press. It will however be ignored by most Bloggers.
Remember, Bloggers receive many messages such as the one above.
You know by now that there are countless musicians trying to get attention. Music and information isn't scarce, attention is.
So, always keep in mind that Bloggers aren't journalists and usually won't respond to the standard press release format.
Make contact in a sincere and personal way and you will have a much better chance of getting the exposure you need.
Remember, an ongoing good relationship with music Bloggers will be better than any one-off writeup you can get. So, stay in their good graces and try to not only ask but give any support you can to selected Bloggers. Consider them part of your tribe and treat them well.
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