You probably know by now that Music Bloggers play an important role in
music promotion on the web.
One influential Blogger can get the word
out to thousands of potential fans with the click of a button.
find that as a site owner who researches and writes about DIY music
promotion I often see the mistakes musicians make when contacting
I received this message to my RenegadeProducer.com contact form yesterday...
First Name: John
Your comment or query...:
FOR IMMEDIATE RELEASE: Underrated Music Artists Get Word-of-Mouth Spotlight As Recommendation Website OutModedMusic.com Celebrates First Anniversary [Link Removed]."
(I altered the info to not embarrass this person.)
My first impulse was to delete the message as I do with messages of this type which I receive at RenegadeProducer.com.
Then I thought I may as well make use of this one to show you how NOT to contact web site owners or Bloggers.
Now, this is obviously a pretty decent traditional press release. So, what's wrong with it? Why do I delete it?
Well, here are my reasons...
- The message is boring, it doesn't pique my interest. It's blatant self-promotion. Get in the line buddy!
- The message is formatted like a press release and I'm not a journalist in the 1990's.
- This person or company has no relationship with me so I have no interest in doing them favors.
So, how should you go about this business of contacting music Bloggers in the age of the Web?
out online is about building relationships, not blasting your message
to as many sites as you can. That technique may work with the
traditional press. It will however be ignored by most Bloggers.
Remember, Bloggers receive many messages such as the one above.
You know by now that there are countless musicians trying to get attention. Music and information isn't scarce, attention is.
So, always keep in mind that Bloggers aren't journalists and usually won't respond to the standard press release format.
Make contact in a sincere and personal way and you will have a much better chance of getting the exposure you need.
Here are my top tips for reaching out to music Bloggers and web site owners...
- Make sure the Blogger writes about music similar to yours or topics
which relate to your genre. Use Technorati.com to find the top Bloggers
who write about music in your genre.
real - Concentrate on building authentic relationships
with the Bloggers you approach. Use the Blogger or Site Owners name when
Be nice -
Compliment their work, flattery gets you everywhere. This doesn't
mean you need to make things up. Find something you really like about
their web site and simply let them know.
a story - Create your story or the story of the album
before you contact Bloggers. Make the story interesting, something
they would deem worthy enough to publish. It has to be more than just
the fact that you are releasing an album.
easy - The less work the Blogger has to do the bigger
your chances of being published. Prepare text they can publish and
offer to provide any further information they need.
e-book you must read which covers web music publicity for musicians is "Music Success In Nine Weeks" by Ariel Hyatt.
(Disclosure: Yes, that's my affiliate link.)
In the e-book Ariel
draws from her over 13 years experience in music PR to give you the
lowdown on both offline and online music PR. I suggest you get a copy
and read it before you start your own PR
here to read my review of the above e-book before you buy
Remember, an ongoing good relationship with music Bloggers will be better than any one-off writeup you can get. So, stay in their good graces and try to not only ask but give any support you can to selected Bloggers. Consider them part of your tribe and treat them well.