How To Make Music Bloggers and Web Site Owners Ignore You...
I find that as a site owner who researches and writes about DIY music promotion I often see the mistakes musicians make when contacting Bloggers.
I received this message to my RenegadeProducer.com contact form yesterday...
FOR IMMEDIATE RELEASE: Underrated Music Artists Get Word-of-Mouth Spotlight As Recommendation Website OutModedMusic.com Celebrates First Anniversary [Link Removed]." (I altered the info to not embarrass this person.) My first impulse was to delete the message as I do with messages of this type which I receive at RenegadeProducer.com. Then I thought I may as well make use of this one to show you how NOT to contact web site owners or Bloggers. Now, this is obviously a pretty decent traditional press release. So, what's wrong with it? Why do I delete it? Well, here are my reasons...
So, how should you go about this business of contacting music Bloggers in the age of the Web?Reaching out online is about building relationships, not blasting your message to as many sites as you can. That technique may work with the traditional press. It will however be ignored by most Bloggers. Remember, Bloggers receive many messages such as the one above. You know by now that there are countless musicians trying to get attention. Music and information isn't scarce, attention is. So, always keep in mind that Bloggers aren't journalists and usually won't respond to the standard press release format. Make contact in a sincere and personal way and you will have a much better chance of getting the exposure you need. Here are my top tips for reaching out to music Bloggers and web site owners...A great e-book you must read which covers web music publicity for musicians is "Music Success In Nine Weeks" by Ariel Hyatt. (Disclosure: Yes, that's my affiliate link.) In the e-book Ariel draws from her over 13 years experience in music PR to give you the lowdown on both offline and online music PR. I suggest you get a copy and read it before you start your own PR campaigns. The e-book costs only $34.99 which is a tiny investment which will save you much more money, time and energy in the long run as you'll know what works and what doesn't before you start. Click here to read my review of the above e-book before you buy your copy. Good luck with the Music Bloggers! ;-) All the best, Back to Music Marketing Page
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