A good music marketing company can take care of some or all of your music marketing for you. You'll find countless services available to you. How do you choose which ones to use?
You want to be clear on what you want done (your marketing and business objectives) before you even start to look for music companies or services to best suit your time, budget and music marketing goals.
You have many areas to cover in your business as an independent music creator and performer, so you don't want to waste your time in areas where you'll be ineffective, or even worse, bored. So...
... do what excites you, and outsource the rest!
Here are some marketing activities you may want to outsource to a music marketing company...
* Get your music covered on relevant web sites and blogs.
* Get features on major music sites.
* Distribute your music through web radio stations and podcasts which cover your genre.
* Buy online ads and handle the campaign tracking and analytics for you.
* Handle local promotion and marketing when you tour.
* Create and maintain your presence on social networking sites such as Facebook, Soundcloud, Youtube and Twitter.
* Create promotional campaigns or contests to keep your tribe engaged.
may have to use more than just one music marketing company and
remember, as always, whatever you can do well yourself will save you
You want to look carefully at how the music marketing
company plans to market your music as your reputation and image will be
affected by the marketing company's actions.
You probably know by
now that one-way and scatter-shot marketing (where you flood every
possible channel you can find) are now relics of the past.
therefore want to use the services only of a company which understands
the nature of the web and how to market in a social networking
environment. A lot of tact is required to not create the impression that you're spamming. People are sensitive to marketing tricks.
Music marketing companies and services must be able
to demonstrate how they will reach your specific target audience
(potential tribe members), so do your research and ask any company you might work with to show you the results they got for previous clients.
Your music business and career will depend on how well you can attract attention to yourself, your music and your business.
want to therefore make sure you use effective marketing strategies and
services and always know exactly how these contribute to your
big-picture career objectives.
It's very easy to waste a lot of money with ineffectual or weak marketing campaigns and there are obviously many scammy services in this field. So, tread with caution!