How Do I Choose A Music Marketing Company ?

A good music marketing company can take care of some or all of your music marketing for you. You'll find countless services available to you. How do you choose which ones to use?

You want to be clear on what you want done (your marketing and business objectives) before you even start to look for music companies or services to best suit your time, budget and music marketing goals.

You have many areas to cover in your business as an independent music creator and performer, so you don't want to waste your time in areas where you'll be ineffective, or even worse, bored. So...

... do what excites you, and outsource the rest!

Here are some marketing activities you may want to outsource ...

* Get your music covered on relevant web sites and blogs.

* Get features on major music sites.

* Distribute your music through web radio stations and podcasts which cover your genre.

* Buy online ads and handle the campaign tracking.

* Handle local promotion and marketing when and where you tour.

* Create and maintain your presence on social networking sites such as MySpace, Facebook, Bebo and Twitter.

* Create promotional campaigns or contests.

You may have to use more than just one music marketing company and remember, as always, whatever you can do well yourself will save you money.

You want to look carefully at how the music marketing company plans to market your music as your reputation and image will be affected by the marketing company's actions.

You probably know by now that one-way and scatter-shot marketing (where you flood every possible channel you can find) are now relics of the past.

You therefore want to use the services only of a company which understands the nature of the web and how to market in a social networking environment.

Music marketing companies and services must be able to demonstrate how they will reach your specific target audience (potential tribe members).

Your music business and career will depend on how well you can attract attention to yourself, your music and your business.

You want to therefore make sure you use effective marketing strategies and services and always know exactly how these contribute to your big-picture career objectives.

Marius van Dyk

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