Internet Music Marketing:
Attention Like Water...
Your Internet music marketing strategy is about getting attention.
Attention flows like water all over the world wide web every day.
You know that as you read this article millions of people read and respond to e-mails, visit social networks, update and read Blogs, watch videos and listen to music on the web.
The list goes on.
Your Internet music marketing system needs to tap into the attention where it currently flows and redirect the flow of it back to your own web site.
The image below shows you a basic example of how this strategy could be represented...
You will use your music, bio and other content you place on the various outside web sites to catch the attention of potential tribe members.
You will then use links or references back to your web site wherever you can to channel the flow of attention to your own web "real estate".
You can imagine your actual strategy gets a bit more complicated though the idea remains the same...
... plug into the relevant attention flow at various places on the web and then redirect the flow back to your web site.
You can probably imagine how important your web site is as it lays at the heart of your Internet music marketing system.
Your music web site has three main goals...
1) Attract and then convert potential tribe members into active tribe members...
You want to use your web site to attract and engage the attention of your potential tribe members and then give them a ton of reasons to like you and trust you.
You can offer free downloads with your E-zine sign-ups, you can offer streaming music, you can create give-aways and competitions.
Your goal here is to start a relationship with potential tribe members, which turns them into active tribe members.
2) Give current active tribe members reasons and tools to remain active...
Your active tribe members are those who listen to your music, watch your videos, follow you online and those who tell their friends about you and your music.
You want to update your content regularly to give active tribe members a reason to keep an eye on your site. Provide an RSS feed and an e-mail newsletter so tribe members can follow you with ease.
You want to also give them the reasons (music, videos, competitions, give-aways) and the means (links and social networking widgets) to spread the word, and spread the word they will!
3) Give active tribe members reasons to become core tribe members...
Your Internet music marketing strategy should not be about advertising everywhere to try sell your music to everyone. You and I both see through people who try to sell, sell, sell. We spot fakes with ease.
Your strategy should be to attract the attention of those most likely to become active members of your tribe and win their trust.
Your core tribe members are those who spend money to support you and your music.
Your goal therefore is to turn more potential tribe members into active tribe members and then turn active tribe members into core tribe members.
You will in the long run grow your music career and business only when you build long term relationships with your core tribe members.
Remember, active and supportive tribe members grow your music career and business while you sleep and make more music. We're talking bread and butter.
Treat the attention of your potential, active and core tribe members with respect and your music business and career will grow.
Now, find out why you need an official music web site at the center of your Internet music marketing strategy.
Marius van Dyk
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