Internet Marketing for Musicians:
Observe the Cobweb Spider...

I compare internet marketing for musicians to a spider spinning a web.

The Cobweb Spider spins a web to catch prey. It doesn't chase after food which means it expends less energy and effort to stay well fed.

When insects get stuck in the web the spider hurries over and injects each insect with a paralyzing venom which turns the insect's insides into liquid the spider can consume.

The spider then also wraps the insect in silk to make sure it doesn't get away.

Your web strategy should mimic the way of the spider: You spin your web of content to catch the attention of potential supporters.

You monitor your web for activity and use the venom of your charm to soften the hearts and minds of potential supporters so they trust and respect you.

You then spin more content around them until they decide to support you at which point you have food on the table.

The more quality content strands you spin the more attention you potentially catch. The quality is important because mediocre content is plentiful. Attention isn't. So make sure you get it and keep it.

Remember: No content web = No attention = No dinner!

Now as you can imagine, you don't just go out on the Web and start blasting it with content. A spider uses a strategy. It chooses a suitable location, uses a good design and creates a strong structure to make the web effective.

You too need a strategy when you approach the web. Your strategy will include the various areas of activity you need to focus on to create your most wanted music-business-life outcomes.

You can leave the spider analogy there for a moment and first take a look at some of the key ideas you need to know to spin your web well.

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